It's a difficult time for businesses to think about their survival as many new businesses are emerging and quickly rolling out creative business strategies. With the market competition getting intense, businesses need a quick, reliable solution to streamline their business-critical processes. And that's where Artificial Intelligence comes to the rescue. Whenever we hear Artificial Intelligence (AI) and intelligently-powered process automation, we first think about the crazy Hollywood Sci-Fi movie – Iron Man, in which our favorite Tony Stark is calling out J.A.R.V.I.S. to suit him up and do so many things. The thing is, this kind of AI-powered Robotics Process Automation is yet to be implemented, which would take certain years to achieve. However, with time, Artificial Intelligence has been evolving as the mainstream technology across many industries, especially in automating crucial business processes. So, the question is, "Why is AI automation becoming so popular across global industries?" Well, that's the main purpose of creating this blog to highlight the importance of AI process automation across businesses.

In the past several years, marketers have embraced artificial intelligence technologies to automate a broad range of high-volume, data-intensive tasks from ad targeting to image manipulation. The next phase of AI in marketing has the potential to deliver a much larger impact as the focus shifts from the automation of single tasks to more complex business processes and workflows, and ultimately influencing marketing strategy. Task automation using AI will continue to add value to marketers, but their benefits will be dwarfed by the intelligent automation of complex workflows. To understand the enormous difference between task automation and process automation, consider the evolution of automotive interfaces. In the early 2000s, we started to see basic voice automation in cars.